eBusiness Mobile Channel Strategy

  
 

 

eBusiness executives realize the mobile channel is not to be ignored. Newer, cheaper, sophisticated devices and affordable high speed wireless infrastructure have contributed to soaring consumer mobile adoption of mobile data services: every single one of your customers carries a mobile phone that is always on and within hands reach.  No one executive want to miss an opportunity for growth.

Yet, eBusiness executives who have mastered the crafting of their value proposition to online computer users realise that a mini version of their online presence does not meet the expectations of those looking for their services on the small screen while on the move. They also realise that any mobile strategy must target all mobile users and not restricted at any one mobile phone brand, type or service provider.

Kinzna mobileCommerce is a comprehensive solution to establish a proper and comprehensive mobile channel strategy to take your eBusiness forward. Kinzna mobileCommerce:

  • Hides the complexities of mobile phones allowing you the freedom to innovate and continuously fine-tune your offering,
  • Amalgamates all capabilities of the mobile (browser, voice, sms, email, upload, etc) to allow you build a comprehensive mobile channel strategy,
  • Flexible to transition your corporate identity to the mobile channel and consistency across all service channels provides the comfort required to consume your services,
  • Provides personalized experience where presentation is completely adapted to the specifications of the mobile device accessing your services.


 
 

 

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Where should the mobile online service be located?

On the same web address that is already familiar to your customers. There is no point in creating an innovative service which leaves mobile users guessing for its location. With Kinzna mobileCommerce customers reach you by simply entering your familiar web address in the browsers of their mobile phones- just as they would in the browsers of their computers.


Should the mobile service concentrate on one phone brand?

If so, then which one? Developing a phone specific application may necessitate other application development for other phone brands. Are you developing for the iPhone, for the Blackberry App World, Android Market, Windows Marketplace for Mobile, or Nokia’s Ovi Store? Even developing an application for all aforementioned does not cover the wide range of mobile devices available in the hands of your customers today.

Simply, the mobile channel strategy should be available to all- just like your existing pc-centric online presence. Developing specifically for a phone brand may result in frustrated customer segment(s).


Is the mobile right for my business?

Companies implementing mobile eCommerce channel successfully cover a wide range of industries, from hotels and accommodation, insurance, event management, news, online stores, health, government, banks, and the list goes on. Most likely the mobile is the right strategy to take your eCommerce business to the next level.