Insurance Mobile Channel Strategy

The mobile is here and, we all know, it is here to stay. A mobile phone is in the hands of every one of your customers, with the Irish mobile penetration reaching over 109%. Mobile phone adoption among insurance customers is growing, and customers are beginning to engage with insurers via the mobile for quotations, claims, policy administration, renewals and payments. Emerging channel and eBusiness strategy executives are evaluating, developing and implementing mobile channel strategies. There are many opportunities for eBusiness strategy executives to use the mobile channel as part of a broader multichannel distribution strategy.

Leverage your existing infrastructure

The introduction and implementation of Kinzna mobileCommerce does not in any way affect existing infrastructure, nor does it interrupt the pc-centric online service.

Utilize your data

Like most, your online presence is only designed to fit a computer screen. It is not designed to display well on the small screen of mobile phones, nor adapt to fit the different sizes of the many different mobile phones which millions of people increasingly use to access the internet.

Create mobile experience

mobileCommerce provides a comprehensive solution to reach everyone effectively through any brand or model of mobile phone for customers who require your service now, while on the move. It plugs in to mobile enable your existing online services and creates a holistic mobile experience using all mobile capabilities.

Kinzna mobileCommerce utilizes the entire phone (browser, sms, email, video, upload) to create an interactive communication channel between you and your customers on the customer’s most favourite device- the mobile phone.